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For a long time, the global sportswear market had been primarily dominated by brands from the United States and Germany. That is, until a Canadian challenger entered the ring and became one of the biggest names in the industry. lululemon athletica Inc. is a manufacturer and retailer of yoga-inspired athletic apparel based in British Columbia. With annual revenue figures of about 350 million U.S. dollars back in 2008, lululemon’s global sales have grown consistently and reached over nine and a half billion U.S. dollars during its 2023 fiscal year. This is more than double the amount generated just three years earlier. Although the company is predominantly known for its up-market women’s leggings and yoga pants, lululemon also markets a menswear range, swimwear goods, and yoga equipment. Recently, lululemon even launched its first footwear products.
lululemon athletica worldwide
Since its foundation in 1998, lululemon has successfully expanded throughout North America, Europe, Asia, and Oceania. As of January 2024 (the end of the company's 2023 financial year), the United States held more than half of the enterprise's international stores. Canada used to account for the second-highest number of locations, however, the country has recently been overtaken by China, which held nearly 130 stores. The number of lululemon retail stores worldwide came to more than 700 that year.
The country with the highest share of outlets unsurprisingly accounted for the highest share of revenue. Close to 70 percent of lululemon sales were generated in the headquarters' neighboring country of the United States alone. In fact, only about 20 percent of the company’s sales were made outside of these two countries. This distribution of net revenue also reflects lululemon's global workforce to a degree: of the roughly 38,000 people employed by lululemon athletica, over half were based in the United States. And like the customer base, the majority of the company’s workforce was made up of women.
The rise of e-commerce
Over the years, lululemon's e-commerce segment grew exponentially. 2020 marked the first time the company had generated more of its net revenue through its direct-to-consumer channel than with its corporate-owned stores. DTC sales made up just over half of the total, while the company's physical stores generated less than 40 percent of the revenue. While the coronavirus pandemic may have had a positive impact on lululemon's online sales that year, the spike was not simply a fad, as the DTC segment remained just as lucrative as the physical store segment ever since.
If the previous 10 years are anything to go by, then lululemon's future looks bright and ripe with opportunity. And according to forecasts, the company is expected to see its annual sales increase by roughly 15 percent.
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D. Tighe Research expert covering consumer behavior, sporting goods retail, and the global toy industry. 
Key insights
- Brand value of lululemon
- 16.6bn USD
Detailed statistics
Most valuable clothing brands worldwide in 2023
- Sales growth forecast of lululemon athletica
- 14.6%
Detailed statistics
Global sales growth forecast of top athletic wear companies 2024
- Global market capitalization of lululemon athletica
- 58.1bn USD
Detailed statistics
Market cap of the top performance apparel, accessories and footwear companies 2024
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Overview
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- Premium Statistic Global revenue of the apparel market 2018-2028
- Premium Statistic Most valuable clothing brands worldwide in 2023
- Premium Statistic Total revenue of the global sports apparel market 2023-2030
- Premium Statistic Global women's sportswear market size from 2018 to 2027
- Premium Statistic Global sales of the top performance apparel, accessories, and footwear companies 2023
- Premium Statistic Global sales growth forecast of top athletic wear companies 2024
- Premium Statistic Market cap of the top performance apparel, accessories and footwear companies 2024
Overview
- Premium Statistic Global revenue of the apparel market 2018-2028
Global revenue of the apparel market 2018-2028
Revenue of the apparel market worldwide from 2018 to 2028 (in trillion U.S. dollars)
- Premium Statistic Most valuable clothing brands worldwide in 2023
Most valuable clothing brands worldwide in 2023
Brand value of the leading 10 apparel brands worldwide in 2023 (in million U.S. dollars)
- Premium Statistic Total revenue of the global sports apparel market 2023-2030
Total revenue of the global sports apparel market 2023-2030
Forecast revenue of the global sports apparel market from 2023 to 2030 (in billion U.S. dollars)
- Premium Statistic Global women's sportswear market size from 2018 to 2027
Global women's sportswear market size from 2018 to 2027
Women's performance sports apparel market value worldwide from 2018 to 2027 (in billion U.S. dollars)
- Premium Statistic Global sales of the top performance apparel, accessories, and footwear companies 2023
Global sales of the top performance apparel, accessories, and footwear companies 2023
Sales of the biggest athletic apparel, accessories and footwear companies worldwide in 2023 (in million U.S. dollars)
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Global sales growth forecast of top athletic wear companies 2024
Sales growth forecast of the leading athletic apparel, accessories and footwear companies worldwide in 2024
- Premium Statistic Market cap of the top performance apparel, accessories and footwear companies 2024
Market cap of the top performance apparel, accessories and footwear companies 2024
Market capitalization of the leading athletic apparel, accessories and footwear companies worldwide in 2024 (in billion U.S. dollars)
Financial performance
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- Basic Statistic lululemon's net revenue worldwide 2008-2023
- Basic Statistic Net revenue of lululemon worldwide 2023, by region
- Basic Statistic Net revenue of lululemon worldwide 2010-2023, by sales channel
- Premium Statistic Net revenue of lululemon worldwide 2018-2023 , by category
- Premium Statistic lululemon's quarterly comparable sales growth worldwide from 2017 to 2023
- Basic Statistic Gross profit of lululemon worldwide 2010-2023
- Basic Statistic lululemon's net income worldwide from 2010 to 2023
Financial performance
- Basic Statistic lululemon's net revenue worldwide 2008-2023
lululemon's net revenue worldwide 2008-2023
Net revenue of lululemon worldwide from the fiscal year of 2008 to 2023 (in million U.S. dollars)
- Basic Statistic Net revenue of lululemon worldwide 2023, by region
Net revenue of lululemon worldwide 2023, by region
Net revenue of lululemon worldwide in fiscal 2023, by region (in million U.S. dollars)
- Basic Statistic Net revenue of lululemon worldwide 2010-2023, by sales channel
Net revenue of lululemon worldwide 2010-2023, by sales channel
Net revenue of lululemon worldwide from the fiscal year of 2010 to 2023, by channel (in million U.S. dollars)
- Premium Statistic Net revenue of lululemon worldwide 2018-2023 , by category
Net revenue of lululemon worldwide 2018-2023 , by category
Net revenue of lululemon's men's, women's, and other product categories worldwide from the fiscal year of 2018 to 2023 (in million U.S. dollars)
- Premium Statistic lululemon's quarterly comparable sales growth worldwide from 2017 to 2023
lululemon's quarterly comparable sales growth worldwide from 2017 to 2023
Comparable sales growth of lululemon worldwide from the fiscal year of 2017 to 2023, by quarter
- Basic Statistic Gross profit of lululemon worldwide 2010-2023
Gross profit of lululemon worldwide 2010-2023
Gross profit of lululemon worldwide from the fiscal year of 2010 to 2023 (in million U.S. dollars)
- Basic Statistic lululemon's net income worldwide from 2010 to 2023
lululemon's net income worldwide from 2010 to 2023
Net income of lululemon worldwide from the fiscal year of 2010 to 2023 (in million U.S. dollars)
Key figures
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- Basic Statistic Number of retail stores of lululemon worldwide 2012-2023
- Basic Statistic Number of lululemon athletica stores worldwide 2022-2023, by country
- Premium Statistic Breakdown of lululemon employees by region 2023
- Premium Statistic Monthly number of visits to lululemon.com 2023
Key figures
- Basic Statistic Number of retail stores of lululemon worldwide 2012-2023
Number of retail stores of lululemon worldwide 2012-2023
Number of lululemon stores worldwide from 2012 to 2023
- Basic Statistic Number of lululemon athletica stores worldwide 2022-2023, by country
Number of lululemon athletica stores worldwide 2022-2023, by country
Total number of lululemon athletica stores worldwide from 2022 to 2023, by country
- Premium Statistic Breakdown of lululemon employees by region 2023
Breakdown of lululemon employees by region 2023
Distribution of lululemon athletica's workforce in the fiscal year of 2023, by region
- Premium Statistic Monthly number of visits to lululemon.com 2023
Monthly number of visits to lululemon.com 2023
Number of monthly visits to lululemon.com from August to October 2023 (in millions)
Brand awareness
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- Premium Statistic lululemon brand profile in the United States 2023
- Premium Statistic lululemon brand profile in the UK 2023
- Premium Statistic lululemon brand profile in Germany 2022
Brand awareness
- Premium Statistic lululemon brand profile in the United States 2023
lululemon brand profile in the United States 2023
lululemon brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in the United States in 2023
- Premium Statistic lululemon brand profile in the UK 2023
lululemon brand profile in the UK 2023
lululemon brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in the UK in 2023
- Premium Statistic lululemon brand profile in Germany 2022
lululemon brand profile in Germany 2022
lululemon brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in Germany in 2022
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Nike's revenue share worldwide in 2023, by region
Nike's revenue share worldwide in the fiscal year of 2023, by region
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Global revenue share of Nike in 2023, by product type
Revenue share of Nike worldwide in the fiscal year of 2023, by product category
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The adidas Group's net sales worldwide from 2000 to 2023
The adidas Group's net sales worldwide from 2000 to 2023 (in million euros)
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Global share of adidas retail sales in 2023, by region
Global distribution of adidas retail net sales in 2023, by region
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Net revenue of Under Armour worldwide from the fiscal years of 2008 to 2024 (in billion U.S. dollars)
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